AWeber vs Sendinblue
AWeber and Sendinblue are both email marketing platforms designed for small to mid-sized businesses, but they differ in feature depth and pricing structure. AWeber prioritizes simplicity and affordability, while Sendinblue (now Brevo) combines email, SMS, and CRM tools in a more comprehensive suite.
AWeber
AWeber is a user-friendly email marketing platform built for small businesses and creators. It offers drag-and-drop design, automation, and list management with competitive pricing for entry-level users.
Free Tier
Up to 500 contacts, unlimited emails
Starting Price (Paid)
$20/month for 500 contacts
Founded
1998
Best For
Beginners and small e-commerce businesses
Pros
- Intuitive drag-and-drop editor with pre-built templates
- Affordable entry-level pricing with free tier for up to 500 contacts
- Strong customer support and educational resources
Cons
- Limited advanced automation compared to competitors
- SMS and CRM features are basic or unavailable
- Scaling costs increase significantly at higher contact volumes
Sendinblue (Brevo)
Sendinblue, rebranded as Brevo, is an all-in-one marketing platform combining email, SMS, chat, and CRM capabilities. It's designed for businesses needing integrated marketing automation and multichannel communication.
Free Tier
Up to 300 contacts, unlimited emails + 20 SMS/month
Starting Price (Paid)
$20/month for 300 contacts
Founded
2011 (rebranded 2022)
Best For
Businesses needing multichannel marketing
Pros
- All-in-one platform with email, SMS, chat, and CRM included
- Unlimited emails on all plans (users only pay for contacts)
- Advanced segmentation and workflow automation
Cons
- Steeper learning curve for new users compared to AWeber
- SMS features require additional credits or per-contact billing
- Interface can feel cluttered for simple use cases
Sendinblue (Brevo) wins
Sendinblue delivers greater overall value with SMS, CRM, and advanced automation bundled into one platform, making it the better choice for growing businesses despite a steeper learning curve.
AWeber
Best for beginners, solo creators, and small e-commerce stores prioritizing simplicity and low cost.
Sendinblue (Brevo)
Best for mid-sized businesses and marketers needing multichannel campaigns and integrated CRM functionality.
Feature & Functionality Comparison
| Aspect | AWeber | Sendinblue (Brevo) |
|---|---|---|
| Email Marketing | Full-featured with templates and automation | Full-featured with advanced workflows |
| SMS Marketing | Not available | Included; pay per SMS or contact-based credits |
| CRM Tools | Basic contact management | Integrated CRM with deal and pipeline tracking |
| Automation | Standard workflows and triggers | Advanced segmentation and behavior-based automation |
| Templates | 100+ customizable templates | 150+ responsive templates |
| API & Integrations | REST API with 100+ integrations | REST API with 500+ integrations |
Pricing & Scalability Analysis
Entry-Level Cost
Both start at ~$20/month, but AWeber includes unlimited emails while Sendinblue's free tier includes SMS, making them comparable for budget-conscious users.
Scaling Cost (100k contacts)
Sendinblue's contact-based model grows more predictably at scale; AWeber's pricing increases sharply with subscriber volume.
Value for Money
AWeber offers simplicity at a low price for basic needs; Sendinblue adds SMS and CRM but with added complexity.
Free Plan Generosity
Both offer competitive free tiers; AWeber allows more contacts (500 vs 300), while Sendinblue includes SMS credits.
Advanced Feature Cost
Sendinblue bundles SMS and CRM into base plans; AWeber charges separately or doesn't offer them, increasing total cost.
User Experience & Use Cases
AWeber is ideal for beginners and small e-commerce sellers who prioritize ease-of-use and affordability for email-only campaigns. Sendinblue suits growing businesses needing integrated email, SMS, and CRM in one platform, though it requires more onboarding time. Choose AWeber for simplicity; choose Sendinblue for multichannel marketing and enterprise-grade automation.
When to choose each
Choose AWeber if…
Best for beginners, solo creators, and small e-commerce stores prioritizing simplicity and low cost.
Choose Sendinblue (Brevo) if…
Best for mid-sized businesses and marketers needing multichannel campaigns and integrated CRM functionality.
Frequently Asked Questions
AWeber edges ahead for pure affordability and ease of use, offering a free tier for up to 500 contacts and straightforward pricing. However, Sendinblue's free tier includes SMS credits, making it better value if you plan to use multiple channels.
AWeber focuses exclusively on email marketing with a user-friendly interface, while Sendinblue is an all-in-one platform combining email, SMS, CRM, and chat. Choose AWeber for simplicity; choose Sendinblue if you need integrated multichannel marketing.
No, AWeber does not include native SMS or CRM tools. Sendinblue includes both in its base plans, but you'll need third-party integrations or separate tools if using AWeber for those channels.
Sources & references
Suggested sources to verify product details, pricing, reviews, and specifications.
- OfficialAWeber Pricing & Plans
Official AWeber pricing structure and free tier details
- ReferenceAWeber Review - Pros and Cons of the Newsletter Service
AWeber, an email tool that invented the autoresponder, sports email automation as well as great customer support. But is
- ReferenceAWeber Review 2026 - The Key Pros and Cons
But Kit isn’t great for building emails – the bread and butter of email marketing. There are only 23 templates compared