AWeber vs Sendinblue
AWeber and Sendinblue are both email marketing platforms targeting small-to-medium businesses, but they differ significantly in pricing model and feature depth. AWeber emphasizes simplicity and affordability, while Sendinblue (now Brevo) offers broader marketing automation and SMS capabilities.
AWeber
A user-friendly email marketing platform focused on small businesses and content creators. Known for straightforward automation, template variety, and competitive pricing with unlimited subscribers on lower tiers.
Pricing Model
Per-email-sent or flat monthly (unlimited contacts on paid tiers)
Free Plan
Up to 500 contacts, limited automations
Automation
Drag-and-drop workflows, conditional logic
SMS Support
Limited—SMS add-on available at extra cost
Pros
- Unlimited contacts on most plans—only storage limited, not subscriber count
- Intuitive drag-and-drop editor and beginner-friendly interface
- Strong customer support with live chat and extensive resources
Cons
- Limited SMS marketing capabilities compared to competitors
- Advanced automation features require higher-tier plans
- Fewer third-party integrations than larger platforms
Sendinblue (Brevo)
A comprehensive marketing automation platform offering email, SMS, chat, and CRM tools. Rebranded as Brevo in 2024, it targets growing businesses needing omnichannel communication and advanced automation.
Pricing Model
Per-contact monthly or usage-based SMS billing
Free Plan
300 emails/day, unlimited contacts, SMS credits included
Automation
Advanced workflows, AI-driven recommendations
SMS Support
Native SMS included; pay-per-message model
Pros
- Integrated SMS, chat, and CRM within one platform—no add-ons needed
- Generous free plan includes up to 300 emails/day with full feature access
- Advanced segmentation, automation, and behavioral triggers
Cons
- Free plan limited to 300 emails/day—not ideal for high-volume senders
- Steeper learning curve than AWeber for beginners
- Recent rebranding and platform migration may cause transition friction
Sendinblue (Brevo) wins
Sendinblue delivers superior overall value for most small-to-medium businesses through its omnichannel platform, integrated SMS, native CRM, and feature-rich free tier.
AWeber
Best for email-focused solopreneurs and creators seeking simplicity and unlimited contact storage at low cost.
Sendinblue (Brevo)
Best for growing businesses needing SMS, chat, CRM, and advanced automation in a unified platform.
Feature & Capability Comparison
| Aspect | AWeber | Sendinblue (Brevo) |
|---|---|---|
| Email Marketing | Core strength; drag-and-drop, templates, automation | Robust; advanced segmentation and behavioral triggers |
| SMS Marketing | Add-on only; limited integration | Native; included in most plans with per-message pricing |
| CRM | Contact management only; basic tools | Full CRM suite with pipeline, deals, and task management |
| Live Chat | Not available | Native; built-in conversation management |
| Template Library | 500+ professional templates | 1000+ templates with AI design suggestions |
| Third-Party Integrations | 150+ integrations | 200+ integrations including Zapier, webhooks |
Pricing & Value for Small Businesses
Free Plan Value
Sendinblue's free tier allows 300 emails/day with full features, while AWeber limits automation and advanced tools on the free plan.
Affordability at Scale
AWeber's unlimited-contact pricing model favors growing lists without per-contact overage, while Sendinblue charges per contact in paid tiers.
SMS Cost-Effectiveness
Sendinblue bundles SMS natively at competitive rates; AWeber's SMS add-on is less integrated and more expensive for frequent users.
Omnichannel Value
Sendinblue includes email, SMS, chat, and CRM in one platform; AWeber focuses primarily on email with minimal cross-channel features.
Enterprise Feature Density
Sendinblue offers advanced automation, AI recommendations, and full CRM; AWeber suits smaller budgets with simpler workflows.
Ideal Use Cases
Choose AWeber if you're a beginner or small creator prioritizing ease of use, unlimited contact growth, and straightforward email campaigns without SMS needs. Select Sendinblue (Brevo) if you're a growing business requiring integrated SMS, chat, CRM, and advanced automation—or if omnichannel marketing is core to your strategy.
When to choose each
Choose AWeber if…
Best for email-focused solopreneurs and creators seeking simplicity and unlimited contact storage at low cost.
Choose Sendinblue (Brevo) if…
Best for growing businesses needing SMS, chat, CRM, and advanced automation in a unified platform.
Frequently Asked Questions
Sendinblue (Brevo) has a clear advantage with native SMS included in most plans and a pay-per-message model. AWeber's SMS support is limited to an add-on with less integration.
AWeber's free plan allows 500 contacts with restricted automations, while Sendinblue offers 300 daily emails with full feature access including SMS credits and basic CRM. Sendinblue's free tier is more generous for feature testing.
AWeber charges by storage/sending volume but not per contact, making it better for large lists on a budget. Sendinblue uses per-contact pricing, so very large lists become expensive.
Sources & references
Suggested sources to verify product details, pricing, reviews, and specifications.
- OfficialAWeber Official Pricing
Confirms AWeber's per-email and unlimited-contact pricing model, free plan limits, and feature tiers.
- ReferenceAWeber Review - Pros and Cons of the Newsletter Service
AWeber, an email tool that invented the autoresponder, sports email automation as well as great customer support. But is
- ReferenceAWeber Review 2026 - The Key Pros and Cons
But Kit isn’t great for building emails – the bread and butter of email marketing. There are only 23 templates compared