Kajabi vs Teachable
Kajabi and Teachable are both popular all-in-one platforms for selling online courses and digital products. Kajabi offers more integrated marketing and sales tools, while Teachable focuses on simplicity and affordability with stronger course customization options.
Kajabi
An all-in-one platform designed for creators to build, market, and sell online courses, memberships, and digital products with integrated email marketing and sales funnels.
Starting Price
$119/month
Free Trial
14-day trial available
Founded
2010
Course Limit
Unlimited on all plans
Transaction Fees
None (payment processing only)
Pros
- Comprehensive built-in marketing automation and email tools reduce need for external apps
- Strong sales funnel and landing page builder integrated into platform
- Generous hosting and unlimited course creation on all plans
Cons
- Higher price point starting at $119/month, steeper than competitors
- Steeper learning curve due to feature density and customization options
- Less emphasis on course design templates compared to specialized platforms
Teachable
A course creation and e-learning platform focused on ease of use, offering tools for building and selling online courses with flexible course customization and community features.
Starting Price
$39/month (or free plan available)
Free Trial
Free tier with 3 courses limit
Founded
2013
Transaction Fees
0-2.2% depending on plan
Course Limit
1-unlimited based on plan
Pros
- More affordable starting at $39/month with strong free tier option
- Intuitive interface and faster onboarding for new creators
- Strong course design templates and customization without coding required
Cons
- Requires external email marketing tool integration for advanced automation
- Lower-tier plans limit course creation (1-3 courses) and features
- Transaction fees (0-2.2%) on payments increase total costs for high-volume sellers
Teachable wins
Teachable wins overall for creators prioritizing affordability, ease of use, and lower entry barriers, though Kajabi is superior for established businesses needing advanced marketing automation.
Kajabi
Best for: High-ticket course creators and established entrepreneurs who need integrated marketing, sales funnels, and affiliate management in one platform.
Teachable
Best for: Beginners and small course creators seeking an affordable, intuitive platform with strong design tools and minimal complexity.
Feature & Integration Comparison
| Aspect | Kajabi | Teachable |
|---|---|---|
| Email Marketing | Built-in with automation and sequences | Requires third-party integration (Mailchimp, ConvertKit, etc.) |
| Landing Pages & Funnels | Native funnel builder with A/B testing | Basic landing page, limited funnel features |
| Community & Engagement | Messaging system, basic community features | Dedicated community boards and discussion tools |
| Customization | High customization but requires more setup | User-friendly templates with drag-and-drop ease |
| Affiliate & Referral Tools | Built-in affiliate management | Manual affiliate setup or third-party integration |
Pricing & Total Cost of Ownership
Base Monthly Cost
Teachable's $39/month entry point is significantly cheaper than Kajabi's $119/month for comparable features.
Transaction Fees Impact
Kajabi charges no transaction fees, while Teachable's 0-2.2% per transaction can add substantial costs for high-volume courses.
Total Cost at Scale (10+ courses, $50k/month revenue)
Kajabi's flat fee becomes better value at scale, but Teachable's transaction fees may offset this depending on student volume.
Free or Trial Access
Teachable's free tier is more generous, allowing full course creation; Kajabi requires paid plan or limited trial.
Best Use Case & Ideal Creator Profile
Choose Kajabi if you're a serious online entrepreneur selling high-ticket courses or memberships and want integrated marketing automation to reduce tool sprawl—the all-in-one approach justifies the higher cost. Choose Teachable if you're starting out, prefer simplicity, need an intuitive interface with minimal setup, or are selling lower-priced courses where transaction fees stay manageable.
When to choose each
Choose Kajabi if…
Best for: High-ticket course creators and established entrepreneurs who need integrated marketing, sales funnels, and affiliate management in one platform.
Choose Teachable if…
Best for: Beginners and small course creators seeking an affordable, intuitive platform with strong design tools and minimal complexity.
Frequently Asked Questions
Teachable is better for beginners due to its lower starting price ($39/month vs. $119/month), free tier option, and more intuitive interface. Kajabi's complexity suits established businesses with higher budgets.
Kajabi includes email marketing automation natively, while Teachable requires external integrations with tools like Mailchimp or ConvertKit. This makes Kajabi more convenient but also more expensive.
Kajabi costs more upfront but has no transaction fees, making it cheaper at scale. Teachable charges 0-2.2% per transaction, which can exceed Kajabi's monthly fee if you sell high volumes, but remains cheaper for lower-volume creators.
Sources & references
Suggested sources to verify product details, pricing, reviews, and specifications.
- OfficialKajabi Pricing
Official Kajabi pricing, plan features, and course limits.
- OfficialTeachable Pricing
Official Teachable pricing, free tier details, and transaction fee structure.
- OfficialKajabi Features Overview
Kajabi's integrated marketing, email, and funnel-building tools.
- OfficialTeachable Features
Teachable's course customization, community tools, and integrations.